Give A Damn. Change The World.

Give A Damn. Change The World.

The world needs you to give a damn. People need love and encouragement. Cities need revitalization. People are looking for leaders. Have you ever seen something that just bugged you, made you sad, or filled with righteous anger? Did the words "Somebody needs to do something!" escape your lips? Guess what? You're somebody. If it's something you can't stop thinking about, something you can't run away from, something that seems to keep popping up in your life... You're the somebody that's needed to do something. You're the somebody the world needs to give a damn. Take Pride In All You Do The world today is selfish and self-absorbed. People are rude, inconsiderate, and out for themselves. Customer service is a thing of the past and 'not my job' is how people operate. Screw that. It's amazing how we're grateful for even slightly better than (what used to be) mediocre service. Hell, we'll even take notice when someone is competent in their job. Didn't used to be that way. I firmly believe that how we...
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Election Lessons – Fear Sells. Are You Buying?

Election Lessons – Fear Sells. Are You Buying?

Fear Sells There is absolutely zero doubt about this. For years, one of the unwritten rules in advertising was 'sex sells'. And it did, for everything from beer to shampoo. However, as society rejects the objectification of women and men, sex has been replaced by fear as the most potent advertising tool. A piece in BigThink explains it this way: Yup. Fear works. It has to. It’s what keeps us alive. The problem is, it works so instinctively that when dangers are being peddled by the news media to get our attention, by the marketplace to get our money, or by politicians to get our votes, we are little more than fish on the end of a hook, instinctively afraid and flipping and flopping with fear at the end of a line somebody else is dangling to jerk us around…and the instinctive, subconscious nature of this risk perception system are the rod and reel they’re using, and we really can’t too much about it. Fear...
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