Election Lessons – Fear Sells. Are You Buying?

Election Lessons – Fear Sells. Are You Buying?

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Fear Sells There is absolutely zero doubt about this. For years, one of the unwritten rules in advertising was 'sex sells'. And it did, for everything from beer to shampoo. However, as society rejects the objectification of women and men, sex has been replaced by fear as the most potent advertising tool. A piece in BigThink explains it this way: Yup. Fear works. It has to. It’s what keeps us alive. The problem is, it works so instinctively that when dangers are being peddled by the news media to get our attention, by the marketplace to get our money, or by politicians to get our votes, we are little more than fish on the end of a hook, instinctively afraid and flipping and flopping with fear at the end of a…
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Growth Should Inspire You, Not Frighten You

Growth Should Inspire You, Not Frighten You

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Personal growth is a scary thing. It means leaving behind a comfortable life and stepping into the unknown. Growth leaves behind the average and known and requires you to step out in faith that all will work out. You know where you are and where you want to be. It's that space in between that can be terrifying.   Like most people you have dreams and goals, yet you lack the plans on how to get from A to B. That's ok. It's perfectly normal. The trick is to be inspired by the possibility of great accomplishments rather than be terrified by the possibility of failure. As Tony Robbins says: [Tweet theme="tweet-box-normal-blue"]Big problems and great achievements both come from little thoughts.[/Tweet] The question becomes, then, which thoughts are you going…
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