Election Lessons – Fear Sells. Are You Buying?

Election Lessons – Fear Sells. Are You Buying?

Blog
Fear Sells There is absolutely zero doubt about this. For years, one of the unwritten rules in advertising was 'sex sells'. And it did, for everything from beer to shampoo. However, as society rejects the objectification of women and men, sex has been replaced by fear as the most potent advertising tool. A piece in BigThink explains it this way: Yup. Fear works. It has to. It’s what keeps us alive. The problem is, it works so instinctively that when dangers are being peddled by the news media to get our attention, by the marketplace to get our money, or by politicians to get our votes, we are little more than fish on the end of a hook, instinctively afraid and flipping and flopping with fear at the end of a…
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026 – Where Have All The Boundaries Gone?

026 – Where Have All The Boundaries Gone?

Podcast
In today's instant communication, social media driven world, it seems that boundaries have become a thing of the past. We've lost the ability to set personal boundaries for discerning what's for public consumption. People feel empowered to upload their thoughts and opinions on everything and even use social media to publicly shame others as a way to get attention. It seems like there's nothing that's off-limits anymore. That's why setting boundaries is so important. Setting boundaries allows you to share what you want to share with the world without getting caught off-guard doing or saying something stupid. They help prevent gossip by denying the drama queens in your life juicy tidbits to spread. Boundaries also allow you to build the life you want without fending off the slings and arrows of those…
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