There’s a scene in Dead Poet’s society where Robin Williams talks about the purpose of language and how words and ideas can change the world. In this scene, he relays this bit of wisdom:

The purpose of language is to woo women.

Now, in the context of the movie that makes perfect sense as they’re talking about poetry. Yet, in today’s world, that bit of movie wisdom holds true. Unfortunately, though, most people have forgotten how to communicate with power, precision, and emotion. We’ve gone from the language of poets to the simple minded idiocy of speaking text.

The ability to communicate, to use the full power of language, is a lost art. We now speak to convey as much information as we can in as little verbal effort as possible. Don’t get me started on the written word, as our society’s ability to convey complex thoughts and emotions has been replaced by clickbait headlines and hyperbole.

Language is the key to being successful. Not only in wooing women, but in business, in sales, and in life in general.

What good is it if you have the solution to one of mankind’s greatest challenges if you can’t effectively communicate it?

The Three Languages

There’s 3 basic languages, or communication styles, that are most commonly used. These are visual, auditory, and kinesthetic. Now, if you don’t know which one you are, think of a memory that elicits a strong emotion and then describe it. If you use visual words, you speak visually. Sound words mean you are an auditory. Feeling words mean you’re kinesthetic.

The key to powerful communication is understanding not only how you speak but also how the person you’re communicating speaks.

So, if you want to stand out, increase your vocabulary.

Amplify your language.

…and for God’s sake, quit speaking text!


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